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WOW Bikes Auction @ W London

W London Hotel
1 November 2011, 12:00am


Bid online until FRI 2ND DEC 2011

Guests at one of London’s top hotels can use some truly unique bicycles to get around the British capital over the next couple of months, with the bikes in question designed by artist Benedict Radcliffe in collaboration with some top names from the world of design, music and fashion including designer Ron Arad, singer Paloma Faith, fashion designer Alice Temperley, illustrator Natasha Law and footwear designer Patrick Cox.

The six bicycles will be auctioned off to raise funds for the Elton John AIDS Foundation, and the auction is currently online on eBay with bids being accepted from now until just after World AIDS Day on the 2nd December 2011.

The launch of the initiative is accompanied by a short film showing Jordan Smith of MixTMeat putting the W New York bike through its paces with some fantastic tricks both on the streets of London and in the hotel itself.

To place a bid online on the Wow Bikes, visit our eBay page by clicking here.