We would like to say thank you to everyone involved in the Love is in my Blood Valentine's Day Campaign.
Our 20th anniversary has given us a chance to look back at all the programmes we have supported both in the UK and abroad, the wonderful fundraising events we have held and take stock of where we are now in our 20th year and what we want to achieve in the future.
Walking us through that process were the outstanding team from the London design agency Mother London, whose creative insight helped reveal along the way some truly inspiring concepts and also draw out the unique position that the Foundation has created over the past 20 years. We are truly grateful for all their guidance through our social media campaign on Valentine’s Day. We are thrilled to be integrating some beloved artworks – some of which have supported previous charitable projects – into our logo and imagery.
We would also like to thank the fantastic digital web agency Aspire London who have patiently supported us over the last year in our plans to make the Foundation as impactful online as it is off line. Without their help and guiding advice we don’t believe we would be where we are today. We hope to become more dynamic in the way that we fundraise – keeping up with the digital age, making it easier for people to support the charity whether it be a simple click, like, donate or share. We look forward to future collaborations with Aspire in 2013 and beyond.
The energy behind the social media campaign is also thanks to Mind Jumpers – a brilliant social media agency dedicated 100% to the activity that goes on across social media platforms. Their ability to make sense of social media activity has allowed us to better understand our communities and reach out to them in more relevant and immediate ways.
Additional thanks has to go to APR Communications and Worldnet International who helped carry the initial message of the campaign out to the masses. Thank you also to the creatives: Adam Hayes, James Joyce, Damien Poulian, Tane Williams, Melvin Galapon, Ryan Todd who illustrated the amazing range of delivery boxes and to Mateus Bailon and Michael Taylor who each designed beautiful prints for the silk scarves included in the boxes.
But all this isn't just because we have reached a milestone. We want to carry on reaching milestones every year – not just every 20 years. We know an AIDS free future is within our grasp and until we bring the number of new HIV infections down to zero, we won’t stop fundraising and supporting amazing programmes that help stop the heartache of millions of people living with or affected by HIV.