Jimmy Choo has designed the limited edition, Project PEP Collection to support the Elton John AIDS Foundation and are donating 25% of net sales to the Simelela Rape Centre in South Africa.
Why is 72 the key number for this project?
After exposure to HIV, victims of rape have just 72 hours to visit the clinic and start a course of potentially lifesaving PEP treatment. With funding from Project PEP, the Elton John AIDS Foundation can ensure the clinic remains open day and night, providing 24/7 access for this crucial first treatment.
Help raise awareness and spread this 72 hour message by entering the Jimmy Choo competition and uploading a photo inspired by 'You, Your Shoes and 72'.