On the occasion of it's 10th anniversary, AntiAIDS, the Elena Pinchuk Foundation joins the PinchukArtCentre to create an exhibition called Where There's A Will There's A Way. This project tells a story of the art world's response to the AIDS epidemics that originated in 1980s in New York when society was shaken by the fate of the famous photographers and artists who died from AIDS – Félix González-Torres, Robert Mapplethorpe, Keith Haring, Vito Russo, David Wojnarowicz and many more.
As a reaction to these tragic losses, as well as to the indifference and inaction of the U.S. government, there appeared a powerful art movement that brought together the big names of the contemporary art who apart from the traditional media also integrated their work into the environment, turning to the tools and language of the mass media. Many of the works of that period, along with the more recent works, have become part of the Where There’s a Will, There’s a Way tracing, in a way, the "footprints" the AIDS epidemic has left in the art world.
Some of the exhibiting artists have already cooperated with the Elena Pinchuk ANTIAIDS Foundation. In 2010, Damien Hirst donated his In Love painting to the charity auction organized by the ANTIAIDS Foundation. As a result of the ANTIAIDS charity auction, 3 million dollars were raised - the largest amount ever raised for charity in the Ukraine. All proceeds of the auction were donated to the Elena Pinchuk ANTIAIDS Foundation for an extended collaborative project with the Clinton HIV/AIDS Initiative (CHAI).
Ai Weiwei, the most famous Chinese artist and social activist, developed for Elton John AIDS Foundation a video with the message “Love is in our Blood”, which immediately went viral, as if its distribution were designed as a metaphor for AIDS. The video was screened on large-scale monitors in the New York’s Time Square, in London’s Piccadilly and, with the support of the Elena Pinchuk ANTIAIDS Foundation, in Kiev’s Independence Square. You can watch that here: http://bit.ly/HXhvwp
In 2010 Ilya Chichkan supported the work of the ANTIAIDS Foundation with his Fashion AID T-shirt concept, creating several original “safe sex” prints for the T-shirt collection. It was the first collaboration between the Foundation and the Ukrainian art community.