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GQ & Hugo Boss join forces

1 December 2008


6th - 30th NOVEMBER 2008

Marking the 20th Anniversary of the magazine, GQ selected 28 masculine masterpieces (see pictures below) from the past two decades of exclusive shoots which were auctioned off with monies raised going to EJAF.

With work from photographers including Simon Emmett, Terry Richardson, Max Vadukul, Terence Donovan, Jake Walters & Same Taylor Wood, the silent auction began at the GQ 20th Anniversary Dinner held on the 6th November at St Alban, the works were then exhibited at the Hugo Boss store on Sloane Square.

From Arnold Schwarzenegger to Jay-Z, GQ it was a unique collection of portraits of the most striking alpha-male images printed specially for this occasion, with just one edition of each photograph available.

With the generosity of our Guests we raised almost £21,000 for the Elton John AIDS Foundation.